If you want to implement Search Engine Optimization strategy is appropriate, as one part of the Internet Marketing strategy, then monitor the progress Google is mandatory in nature. Almost a year since Google went public, the competition web site search (search engines) got louder. Even Microsoft's MSN and Yahoo who first got into this business looks like a loser, whereas Google is getting mighty. Google's market share in the United States for the search aspect increased from last year that only 45% to 52% as of June this year. While the market share of Yahoo, which previously ordained as the king of search website, is now 25% and MSN 10%.
In total the actual number of visitors to Yahoo and MSN still exceeds both the portal giant Google because it has many other features such as games (games), music, personal and various other online features. This is a rather entertaining MSN and Yahoo because of the facilities outside the search engine that is their greatest financial resources. Yahoo! even managed to reap a total revenue of 1.2 billion U.S. dollars in the first quarter. This can be used as capital for investment against Google with a more sophisticated search technology.
Search engines today is the hottest topic in today's online world. Search engine is a very popular entry for everything that is online, where consumers begin their virtual journey.
With that in mind, falling market share of Yahoo and MSN on the aspects of the search will inhibit their growth in the future. Research proves that the use of search methods as a way of navigating the web continues to increase, and often replace the function of the URL box (the box for writing the web address). "Starting from online dating, travel, to banking, the method searches in the search site is a starting point for web users, said Bonny Brown, Director of Research from Keynote Systems Inc., an agency that analyzes the performance of various websites such as Business Week quoted.
One of the benefits of Google that makes it continue to roost at the top is a very simple appearance, consisting of about 13 links course. Compare Yahoo and MSN which has about 10 times that. When someone visits the site search, the goal is to find something. That's what caught smartly by Google: just provide the facilities and links to the search. The simplicity is what makes many Internet users prefer Google. This fact clearly incriminating Yahoo and MSN for online users now tend to be difficult to move from one search site to another, eg from Yahoo! to Excite and AltaVista then to go back to Yahoo.
MSN and Yahoo trying to match Google's approach is in many ways. For example, make the design of the site and search.Yahoo.com search.MSN.com seminimalis might be so nearly equal Google. They are also aggressively market the site. According to TNS Media Intelligence, as quoted Business Week, the cost incurred by the MSN search site for marketing and other services around 44 million dollars in the first quarter of 2005 and Yahoo issued about 14 million U.S. dollars. Google? Just spend two million dollars in the same period.
Besides the two rival Google continues to make new breakthroughs. MSN for example, focus on providing an answer directly as search results from questions posed. By writing a question "What is the population of Bangladesh?, It will be listed at the top answers" from the list 144 million MSN search results.
Yahoo! even has an impressive research professionals with a new breakthrough is the use of a variety of sources and applications of "smart. In June yesterday, Yahoo announced a feature that scans the experiment the contents of the subscription sites, such as the Wall Street Journal Online and ConsumerReports.org. Then the system's application Yahoo! named "My Web 2.0 will work to get search results in a completely new compared to the standard search site. Currently, the standard method is the appearance of search results based on link analysis: the more link to a site, the higher the weight on the search results. While the application of new Yahoo! is more likely to seek opinions from friends or colleagues the searcher to obtain the desired link.
Hard competition all three web giants have made the search engine web search engine became a source of innovation that will ultimately benefit the Internet users. This development also received special attention from online marketers because they have to maximize the return on their online marketing capital. If Google is currently the most attractive choice for search engine optimization strategy, then the future may change that choice.
http://www.virtual.co.id/blog/search-engine-marketing/pilih-google-yahoo-atau-msn-untuk-strategi-optimalisasi-search-engine-anda/
